17
Is Starting A Franchise Business The Right Business Choice For You?
Posted under Starting a BusinessBy Gabriel Adams
Once upon a time, you were reading Robert Kiyosaki’s “Rich Dad,
Poor Dad”. At that moment, you realized that if you wanted to
become financially independent, you would have to start your own
business.
You came up with a great plan and put it into action. It
becomes more successful than you could ever imagine. You become
successful within your community and your wealth begins to grow.
However, it seems to top out at some point. Could this be due to
the competitive franchises that are all around you? Could your
business have more growth potential if you decided to buy into a
franchise? Let’s just say that it’s a possibility.
But what is a franchise business? This is simply a method that
a company can use to easily distribute any of its services or
products via retail outlets which are owned by separate, third
party operators. These third party operators conduct their
business by using the franchiser’s trademarked goods, marketing
methods and services as well as the name recognition of the
mother company. It’s a great way to expand operations and grow
geographically. But is it the right way to go? To know the
answer, let’s take a look at the pros and cons to starting a
franchise business.
First, let’s go over the advantages. Suppose that you were the
franchiser…The franchisees will be responsible for putting up
capital, management and, of course, employees for the target
location. This reduces your financial commitment. You, as the
franchiser, will only have to grant the rights to have the
franchisee distribute your trademarks, products or techniques.
Because the franchisees also become owners, their motivation to
succeed would most likely be greater than that of an employee of
the franchiser. This is a given since they also get a share of
the business profits.
Every new location that’s set up immediately earns a profit for
the franchiser. The franchisee needs to pay you what is called a
franchise fee. Aside from that, the franchiser would receive a
continuing royalty, which can be anywhere from 9% to 10% of the
gross income of the franchisee. With that being said, the
franchiser has to make sure that the proposed location would be
a good, profitable venue with high traffic and accessibility.
Franchising your business can also open up opportunities for
international expansion.
Sounds good so far, right? Not quite. There are still some
disadvantages to becoming a franchise business.
You have less direct control over the network. Nevertheless,
you still have enough control to be able to terminate a contract
if the franchisee does not follow your agreements.
There may be times when the franchisee would resent the
continued royalty payments. Some would even think of ways to
terminate a franchise contract. The might even try to violate
the terms of the franchise agreements. These are all serious
issues that could arise and you should be aware and prepared,
just in case.
Another disadvantage is when a franchisee fails to uphold the
quality control methodology you have implemented in your
business. This is an issue that can directly affect your
company’s image. It may even cause a customer or even a member
of the personnel to become injured. The franchisee can be sued
and, as we are all aware, no one likes a lawsuit. Unfortunately,
when that happens, the franchiser gets named in the litigation
as well. Although, if the franchiser has not detailed how the
franchisee should act in the particular area affected, the
franchiser has usually been successful in defending such
lawsuits.
In other words, you should definitely think long and hard about
deciding to franchise your business. Weigh the pros and cons
carefully. And, if you play your cards right, the right choice
can surely boost your business.
About the Author: Learn more about the pros and cons of
starting a franchise business at
www.businessfranchiseworld.com/
Source: www.isnare.com











